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The Role of Women in Shaping the Future of Business

Writer: Anjali MalhotraAnjali Malhotra

Women Are Not Just Participants—They’re Architects of the Future


Let’s be real—business, for the longest time, was a man’s playground. Boardrooms, leadership roles, and investment decisions were almost entirely dominated by men. Women were either kept on the sidelines or had to fight tooth and nail for a seat at the table. But things are changing—and fast.

In India, women are no longer just stepping into leadership; they’re redefining it. From corporate boardrooms to tech startups, from finance to sustainability, they’re shaking up industries and proving that business success isn’t about gender—it’s about vision, grit, and execution.

Yet, let’s not paint an overly rosy picture, so soon. For every success story, there are thousands of women still held back by outdated societal expectations, workplace biases, and a lack of support. So, this isn’t just a celebration of progress—it’s a conversation about what still needs to change.


The Women Breaking Barriers in Corporate India


It’s tough being the “first” in anything. But women like Indra Nooyi, former CEO of PepsiCo, didn’t just break the glass ceiling—she completely redefined leadership. She proved that empathy and business strategy go hand in hand.

Then there’s Roshni Nadar Malhotra, the first woman to lead a listed Indian IT company, HCL Technologies. She’s proving that legacy companies can evolve with AI, automation, and cutting-edge tech.

But here’s the truth: While we celebrate these incredible women, the numbers still tell a different story. Women make up just 18% of board members in Indian companies. Leadership roles? Still male-dominated. And let’s not even start on pay gaps.

So, what’s the way forward?

  • Mentorship, mentorship, mentorship – When women support women, magic happens. Structured mentorship programs should be the norm, not the exception.

  • Flexibility without penalty – Women juggle multiple responsibilities. Work-from-home or hybrid models shouldn’t be seen as a “lack of commitment.”

  • Unlearning biases – It’s 2025. If companies still think men make “natural leaders” while women are better at support roles, they’re living in the past.


The Entrepreneurs Who Built Their Own Tables


If corporate India still feels like a slow-moving ship, the startup world is where women are rewriting the rules at lightning speed.

Take Falguni Nayar, the powerhouse behind Nykaa. She left a high-flying banking career to build India’s biggest beauty e-commerce brand from scratch. Today, Nykaa isn’t just a business—it’s a movement.

Or Vineeta Singh, who faced rejection after rejection but refused to give up on her dream. She built Sugar Cosmetics, proving that homegrown brands can take on global giants.

What’s inspiring about these women isn’t just their success—it’s how they’re doing it. Their businesses aren’t just about profits; they’re about purpose. They create jobs for other women. They challenge outdated beauty standards. They build communities, not just companies.

But let’s address the elephant in the room—funding. Women-led startups still receive only a tiny fraction of venture capital funding compared to men. Investors hesitate, wondering if a woman will “quit after marriage or kids.”

This needs to change. And fast.

  • More women investors – Women understand the market differently. More female investors mean more funding for businesses that matter.

  • Policy-driven support – Government initiatives like ‘Stand-Up India’ are great, but execution needs to match intent.

  • Changing the perception of risk – Women-led businesses aren’t “risky.” They’re smart, sustainable, and customer-centric.


The Digital Game-Changer: How Tech Is Levelling the Playing Field


For decades, barriers like capital constraints, mobility issues, and safety concerns held women back. But technology? It’s flipping the script.

Platforms like Meesho are helping women launch businesses from their homes with zero investment. Fintech solutions are enabling women to get loans without needing a male guarantor. AI-driven career tools are helping young girls choose STEM careers, breaking into traditionally male-dominated industries.

But let’s talk about real impact:

  • Remote work = More opportunities – Women don’t have to choose between family and career.

  • E-commerce = No physical limitations – A woman in a small town can now sell handcrafted jewellery worldwide.

  • Digital banking = Financial independence – Women who never had bank accounts are now running full-fledged businesses from their mobile phones.

  • Technology - isn’t just helping women join the economy—it’s helping them lead it.

 

The Challenges That Still Need Solving


Let’s be brutally honest. The road ahead is still filled with speed bumps:

  • Societal pressure – Even today, a woman’s career is often considered “secondary” to her family life.

  • Networking gaps – Success isn’t just about skill; it’s about who you know. And men still dominate the most powerful business circles.

  • Unconscious bias – Promotions, hiring, pay raises—many decisions are still made based on deep-seated gender biases.

  • Safety concerns – Many women hesitate to take on client-facing or travel-heavy roles because safety is still a real issue.

If we want to build a truly inclusive business world, this can’t just be a conversation for women. Men need to be allies in this change. So, what’s next? The next decade belongs to women-led innovation


The Future: Women Are Reshaping Business As We Know It


  • More women in STEM = More innovation – AI, biotech, fintech—when women enter these fields, industries evolve for the better.

  • Sustainability-focused businesses will rise – Women-led companies are prioritizing the environment, proving that profits and purpose can co-exist.

  • The gig economy will create financial freedom – Flexible, high-paying work opportunities will reshape careers.

  • Diversity will no longer be a “nice-to-have” – Companies that fail to include women will simply get left behind.

The bottom line? Women are no longer asking for permission. They are building, leading, and transforming business landscapes in ways that benefit everyone.


The Time for Change Is NOW

Women aren’t the future of business—they are business. They’re leading billion-dollar companies, launching startups, and reshaping industries with resilience, creativity, and courage.

But we’re still far from the finish line. If companies, investors, and policymakers take action today, we won’t just see a few success stories—we’ll see an entire generation of empowered women redefining India’s business landscape.

So, let’s ask ourselves: Are we creating a world where women don’t just participate, but actually set the agenda for the future of business?

Because one thing is certain: They’re already doing it. And they’re not stopping anytime soon.



Author - Anjali Malhotra, C-Xcel

 
 
 

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