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We assist B2C brands expand with the help of seamless customer experience!

Our aim is to help your business reach it's goals with improved and personalized Customer Experience. Which lead to easier customer acquisition, customer retention and expansion of your business. 

We will help you maximize your Profits by understanding the needs of your customers !



Our Vision :
To help organisations achieve high standards of CX through adoption of a customer centric approach.

To pioneer the evolution of customer experience in a data-driven era, redefining excellence in personalized service and fostering lasting connections. We envision a future where every interaction embodies a business' unwavering commitment to enhancing it's Customer Experience. Guided by our insights, innovation, and a relentless pursuit of excellence.

Founder & CEO


She holds 30 years in Media, FMCG, Retail, and BFSI sectors, in diverse roles in Revenue, Marketing,

Sales, Digital Transformation, Customer Experience, Product, Analytics, and Technology functions. Her last role was Chief Customer, Marketing, Digital & IT Officer at Aviva India. Prior to that, she has worked with organizations like Dishtv, Modi Revlon & Times of India. She has been a customer evangelist with a proven ability to build business and marketing strategies in highly competitive markets, especially in early-stage businesses. She has managed large Data & Analytics programs for Customer Retention & Revenue and AI/ML-led customer engagement.

She is the Director of Founder Institute, an accelerator for early-stage start-ups. As an Angel Investor, she has made investments in many B2C entrepreneurs. She is a Mentor at the NASSCOM Deep Tech Club. She is also a Certified Coach and a Certified Independent Director. As a strong believer and supporter for women's empowerment, she

is a member of the FICCI Wise (Women in science and entrepreneurship) Council. 

She has been recognized by the industry as one of 75 "Women in STEAM", “Cx100” and “Digi 100”, “Top 10 CDO, “Digitalist Thought Leader,

“Marketer of the year- Media & Entertainment”, & and “Best use of Technology in Marketing”, over the years.

Customer Testimonials


Prashant Sharma, Chief Investment Officer, Star Union Daichi Life Insurance

Working with Anjali has been a revelation. She brings a lot of energy and focus into each project. Her unique blend of scientific thinking along with creative skills truly broaden the horizon of thinking and solution-ing for the business.
She is also a great leader of people and teams with the ability to manage large number of stakeholders. Her presentation skills are excellent and thus make an impact on the audience.

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